http://www.amyrumbarger.com Amy Rumbarger // Art Director Sun, 27 Feb 2011 03:44:43 +0000 http://www.amyrumbarger.com en http://amyrumbarger.com/Penfolds-RED http://amyrumbarger.com/following/amyrumbarger.com/Penfolds-RED Sun, 27 Feb 2011 03:44:43 +0000 Amy Rumbarger // Art Director 1105464 Penfolds wine debuted their partnership with Project (RED) in early 2011, announcing their involvement by sponsoring a screening of The Lazarus Effect at the Palm Springs International Film Festival. They needed a digital presence to provide information on both the (RED) partnership and the festival, as well as upcoming events and news. Original Concept: Long, one-page site design with a sticky header and footer. <img src="http://payload.cargocollective.com/1/2/87545/1105464/penfolds1_1.png" width="670" height="3363" width_o="816" height_o="4096" src_o="http://payload.cargocollective.com/1/2/87545/1105464/penfolds1_1_o.png" data-mid="5835466" border="0" align="left"/> This concept was designed to work particularly well on tablet and mobile devices with its scrolling interface, minimal clicks, and no Flash. <img src="http://payload.cargocollective.com/1/2/87545/1105464/penfolds4.png" width="670" height="427" width_o="1168" height_o="746" src_o="http://payload.cargocollective.com/1/2/87545/1105464/penfolds4_o.png" data-mid="5307628" border="0" align="left"/> The final design. View the site at www.penfoldsred.com. <img src="http://payload.cargocollective.com/1/2/87545/1105464/penfolds2.png" width="670" height="552" width_o="1168" height_o="963" src_o="http://payload.cargocollective.com/1/2/87545/1105464/penfolds2_o.png" data-mid="5307625" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1105464/penfolds3.png" width="670" height="552" width_o="1168" height_o="963" src_o="http://payload.cargocollective.com/1/2/87545/1105464/penfolds3_o.png" data-mid="5307626" border="0" align="left"/> Contribution: Concept, design<img src="http://payload.cargocollective.com/1/2/87545/1105464/penfolds1_1.png" width="670" height="3363" width_o="816" height_o="4096" src_o="http://payload.cargocollective.com/1/2/87545/1105464/penfolds1_1_o.png" data-mid="5835466" border="0" align="left"/> http://amyrumbarger.com/Mello-Yello http://amyrumbarger.com/following/amyrumbarger.com/Mello-Yello Sun, 27 Feb 2011 03:44:41 +0000 Amy Rumbarger // Art Director 1105496 Coca-Cola's Mello Yello was a forgotten brand after years of falling behind competitors. With its image revamp came a new face in social media, capitalizing on its retro roots as the "Original Smooth." How Smooth Are You? Quiz: This interactive Facebook quiz asked users to answer a few questions and get their Smooth rating. Take the quiz on Facebook. <img src="http://payload.cargocollective.com/1/2/87545/1105496/mello1.png" width="670" height="626" width_o="1168" height_o="1093" src_o="http://payload.cargocollective.com/1/2/87545/1105496/mello1_o.png" data-mid="5307785" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1105496/mello2.png" width="670" height="626" width_o="1168" height_o="1093" src_o="http://payload.cargocollective.com/1/2/87545/1105496/mello2_o.png" data-mid="5307786" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1105496/mello3.png" width="670" height="626" width_o="1168" height_o="1093" src_o="http://payload.cargocollective.com/1/2/87545/1105496/mello3_o.png" data-mid="5307788" border="0" align="left"/> Retro Smooth Photo Generator: This Facebook app allowed users to upload a photo and make it "retro smooth" with hairstyles, accessories, and shades, and top it off with a retro alias before sharing it with their friends. Make a retro smooth photo on Facebook. <img src="http://payload.cargocollective.com/1/2/87545/1105496/mello4.png" width="670" height="626" width_o="1168" height_o="1093" src_o="http://payload.cargocollective.com/1/2/87545/1105496/mello4_o.png" data-mid="5307791" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1105496/mello5.png" width="670" height="626" width_o="1168" height_o="1093" src_o="http://payload.cargocollective.com/1/2/87545/1105496/mello5_o.png" data-mid="5307793" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1105496/mello6.png" width="670" height="626" width_o="1168" height_o="1093" src_o="http://payload.cargocollective.com/1/2/87545/1105496/mello6_o.png" data-mid="5307794" border="0" align="left"/> Contribution: Design, production http://amyrumbarger.com/Beringer-Buble http://amyrumbarger.com/following/amyrumbarger.com/Beringer-Buble Sun, 27 Feb 2011 03:44:39 +0000 Amy Rumbarger // Art Director 1105518 Beringer wine launched a partnership with crooner Michael Bublé in late 2010. The campaign was centered around the idea of "the perfect evening," which included food, ambiance, and of course, Beringer wine and music from Michael Bublé. This website concept allowed the user to create their own version of the perfect evening. <img src="http://payload.cargocollective.com/1/2/87545/1105518/beringerbuble1.png" width="670" height="535" width_o="1168" height_o="934" src_o="http://payload.cargocollective.com/1/2/87545/1105518/beringerbuble1_o.png" data-mid="5307878" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1105518/beringerbuble2.png" width="670" height="535" width_o="1168" height_o="934" src_o="http://payload.cargocollective.com/1/2/87545/1105518/beringerbuble2_o.png" data-mid="5307879" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1105518/beringerbuble3.png" width="670" height="535" width_o="1168" height_o="934" src_o="http://payload.cargocollective.com/1/2/87545/1105518/beringerbuble3_o.png" data-mid="5307880" border="0" align="left"/> Contributions: Concept, design http://amyrumbarger.com/Cloudy-Bay http://amyrumbarger.com/following/amyrumbarger.com/Cloudy-Bay Sun, 27 Feb 2011 03:44:36 +0000 Amy Rumbarger // Art Director 1106155 Last year, Moet Hennessy's Cloudy Bay wine was celebrating 25 years as New Zealand's most loved wine. This interactive Facebook tab celebrated the occasion with 25 reasons to love Cloudy Bay Wine that users discovered as they explored the scenery of Marlborough wine country. They could also enter to win a trip to New Zealand. Explore Cloudy Bay on Facebook. <img src="http://payload.cargocollective.com/1/2/87545/1106155/cloudybay1.png" width="670" height="582" width_o="1168" height_o="1016" src_o="http://payload.cargocollective.com/1/2/87545/1106155/cloudybay1_o.png" data-mid="5311171" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106155/cloudybay2.png" width="670" height="582" width_o="1168" height_o="1016" src_o="http://payload.cargocollective.com/1/2/87545/1106155/cloudybay2_o.png" data-mid="5311173" border="0" align="left"/> Contributions: Concept, copywriting, design http://amyrumbarger.com/Chopin-Vodka http://amyrumbarger.com/following/amyrumbarger.com/Chopin-Vodka Sun, 27 Feb 2011 03:44:32 +0000 Amy Rumbarger // Art Director 1106169 Moet Hennessy's Chopin Vodka celebrated the would-be 200th birthday of its namesake, composer Frederic Chopin, by creating a 7-foot tall, 200-liter bottle of their Polish potato vodka. They sent the bottle on a tour of parties and film festivals in major cities across the U.S. to collect celebrity signatures. At the end of the tour, the bottle was auctioned off for charity. This Facbeook tab was created to keep tabs on the bottle as it toured the country and provide information on the brand and the tour. <img src="http://payload.cargocollective.com/1/2/87545/1106169/chopin1.png" width="670" height="582" width_o="1168" height_o="1016" src_o="http://payload.cargocollective.com/1/2/87545/1106169/chopin1_o.png" data-mid="5311285" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106169/chopin2.png" width="670" height="582" width_o="1168" height_o="1016" src_o="http://payload.cargocollective.com/1/2/87545/1106169/chopin2_o.png" data-mid="5311287" border="0" align="left"/> http://amyrumbarger.com/illy-issimo http://amyrumbarger.com/following/amyrumbarger.com/illy-issimo Sun, 27 Feb 2011 03:44:29 +0000 Amy Rumbarger // Art Director 1106186 Coca-Cola's premium coffee brand illy debuted canned coffee drinks called illy issimo in 2010. Coffee IQ Quiz: This fun, interactive Facebook quiz asked users to put their coffee IQ to the test. After answering 10 surprisingly tough questions, they received their coffee IQ: barista, coffee lover, average joe, decaf, or tea drinker. They also received a badge to share with their friends and challenge them to beat their score, as well as a coupon for the product. <img src="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz1.png" width="670" height="624" width_o="1168" height_o="1088" src_o="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz1_o.png" data-mid="5311364" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz2.png" width="670" height="621" width_o="1168" height_o="1084" src_o="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz2_o.png" data-mid="5311366" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz3.png" width="670" height="621" width_o="1168" height_o="1084" src_o="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz3_o.png" data-mid="5311368" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz4.png" width="670" height="622" width_o="1168" height_o="1086" src_o="http://payload.cargocollective.com/1/2/87545/1106186/illyquiz4_o.png" data-mid="5311373" border="0" align="left"/> Splash page: illy also needed a splash page just for the addition of illy issimo into their product line. The page served as an introduction to the illy issimo brand and directed users to its social media properties and events. <img src="http://payload.cargocollective.com/1/2/87545/1106186/illysite.png" width="670" height="479" width_o="1168" height_o="836" src_o="http://payload.cargocollective.com/1/2/87545/1106186/illysite_o.png" data-mid="5311478" border="0" align="left"/> Contributions: Concept, design http://amyrumbarger.com/Vio http://amyrumbarger.com/following/amyrumbarger.com/Vio Sun, 27 Feb 2011 03:44:02 +0000 Amy Rumbarger // Art Director 1106210 In 2009, Coca-Cola started test-marketing a new drink called Vio exclusively in New York City. It's a fizzy, fruity dairy drink with a unique personality. Website: Launch <img src="http://payload.cargocollective.com/1/2/87545/1106210/viosite1.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/viosite1_o.png" data-mid="5311510" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106210/viosite2.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/viosite2_o.png" data-mid="5311512" border="0" align="left"/>Contributions: Design, copywriting Find Your Flavor Personality Quiz: This Facebook quiz allowed users to find out what Vio flavor their personality matched through a series of fun, colorful questions. Take the quiz on Facebook. <img src="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz1.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz1_o.png" data-mid="5311503" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz2.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz2_o.png" data-mid="5311504" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz3.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz3_o.png" data-mid="5311505" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz4.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz4_o.png" data-mid="5311508" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz5.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/vioquiz5_o.png" data-mid="5311509" border="0" align="left"/>Contributions: Concept, design Flavorpill & Facebook Ads <img src="http://payload.cargocollective.com/1/2/87545/1106210/vioads.png" width="670" height="497" width_o="1168" height_o="868" src_o="http://payload.cargocollective.com/1/2/87545/1106210/vioads_o.png" data-mid="5311502" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1106210/vioads2.png" width="670" height="513" width_o="1168" height_o="895" src_o="http://payload.cargocollective.com/1/2/87545/1106210/vioads2_o.png" data-mid="5311827" border="0" align="left"/> http://amyrumbarger.com/SAT-Remix http://amyrumbarger.com/following/amyrumbarger.com/SAT-Remix Sun, 27 Feb 2011 03:40:04 +0000 Amy Rumbarger // Art Director 1106294 SAT Remix is a start-up offering SAT prep to high school students on—what else—their cell phones. This website introduced the concept to students with a fun animated video and provided additional information about the program to their parents and teachers. Launch the website. <img src="http://payload.cargocollective.com/1/2/87545/1106294/satremix.png" width="670" height="658" width_o="1168" height_o="1148" src_o="http://payload.cargocollective.com/1/2/87545/1106294/satremix_o.png" data-mid="5311924" border="0" align="left"/> Contributions: Copywriting, design, video script http://amyrumbarger.com/Method http://amyrumbarger.com/following/amyrumbarger.com/Method Sun, 27 Feb 2011 03:40:03 +0000 Amy Rumbarger // Art Director 1107915 Method makes natural, biodegradable home cleaning and fragrance products. This three-part magazine ad campaign received several honors including two gold SCADDY awards (magazine ad campaign, collaboration), a gold Savannah ADDY, and a gold District 7 ADDY. Created collaboratively with the talents of fellow art director Melissa Castloo and photographer Emily Mansfield. <img src="http://payload.cargocollective.com/1/2/87545/1107915/method1.png" width="670" height="809" width_o="1000" height_o="1208" src_o="http://payload.cargocollective.com/1/2/87545/1107915/method1_o.png" data-mid="5319741" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107915/method2.png" width="670" height="808" width_o="1000" height_o="1207" src_o="http://payload.cargocollective.com/1/2/87545/1107915/method2_o.png" data-mid="5319744" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107915/method3.png" width="670" height="809" width_o="1000" height_o="1208" src_o="http://payload.cargocollective.com/1/2/87545/1107915/method3_o.png" data-mid="5319746" border="0" align="left"/> http://amyrumbarger.com/Farm-Fresh-Delivery http://amyrumbarger.com/following/amyrumbarger.com/Farm-Fresh-Delivery Sun, 27 Feb 2011 03:39:59 +0000 Amy Rumbarger // Art Director 1107953 Farm Fresh Delivery is an organic fresh produce delivery company in the midwest. This collateral piece was created as a marketing kit to attract new clients and investors. The paper barn stands approximately five inches tall and holds an informational booklet, recipe cards, herb seed packets, and seasonal produce calendars. <img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-1.png" width="670" height="838" width_o="1000" height_o="1251" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-1_o.png" data-mid="5319921" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-2.png" width="670" height="437" width_o="1000" height_o="653" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-2_o.png" data-mid="5319922" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-4.png" width="670" height="445" width_o="1000" height_o="665" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-4_o.png" data-mid="5319924" border="0" align="left"/> Informational booklet: Serves as an introduction to the company, their suppliers, and their philosophy, and also includes a coupon. <img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-5.png" width="670" height="445" width_o="1000" height_o="665" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-5_o.png" data-mid="5319926" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-6.png" width="670" height="444" width_o="1000" height_o="663" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-6_o.png" data-mid="5319930" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-6a.png" width="670" height="437" width_o="1000" height_o="653" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-6a_o.png" data-mid="5319932" border="0" align="left"/> Herb seed packets: Includes several varities of herbs (to compliment the produce FFD offers) with growing instructions. <img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-7.png" width="670" height="443" width_o="1000" height_o="662" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-7_o.png" data-mid="5319934" border="0" align="left"/> Seasonal produce calendars: Expand to show calendar of three months with available produce dates, and have a magnet for posting on the fridge. <img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-8.png" width="670" height="444" width_o="1000" height_o="663" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-8_o.png" data-mid="5319936" border="0" align="left"/> Recipe cards: Includes two recipe cards for five varieties of popular produce. <img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-10.png" width="670" height="445" width_o="1000" height_o="665" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-10_o.png" data-mid="5319938" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-11.png" width="670" height="445" width_o="1000" height_o="665" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-11_o.png" data-mid="5319939" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-11a.png" width="670" height="448" width_o="1000" height_o="670" src_o="http://payload.cargocollective.com/1/2/87545/1107953/farmfresh-11a_o.png" data-mid="5319940" border="0" align="left"/>