Associate Creative Director // art
iKeedo is a fundraising start-up that uses the opposition’s actions to raise money for good causes. Users pledge a certain donation amount per action; each time that action occurs, they donate automatically to their cause. For example: for every pro-gun tweet from the NRA, money goes to Moms Demand Action. For each tree cut down, your donation goes to save the city of Evanston’s trees. It adds a simple, but powerful twist to traditional crowdfunding: use your opponent’s actions against them. I was enlisted to create a fully responsive site for iKeedo, which serves not only as a brand site for the platform, but also as a user hub and donation interface.