Amy Rumbarger

Associate Creative Director // art

 
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Modelo Brand Site

When Modelo was ready to build a brand site, they tasked us with creating an experience that would bring all their brands together under one roof: Casa Modelo. We worked with MediaMonks to design and build a site worthy of a fast-growing family of beers with a rich Mexican culture. For me, a particularly fun aspect that sets this site apart from other beer brand sites is the extensive recipes section; because of Modelo Negra’s partnership with Chef Rick Bayless, it has unmatched culinary cred. Additionally, we set out to create fun, interactive moments throughout the site that would take it beyond a product listing.

 

CREDITS

Contributions
Art Direction
Content Creation

Technology Vendor
Media Monks

Creative Director
Sam Spratlin

Copywriter
Matt Conaghan