Amy Rumbarger

Associate Creative Director // art


caldrea brand video

Caldrea is a home fragrance brand with a sophisticated and chic voice that's always fun to work on. With an open-ended assignment to create a brand OLV, we partnered with The Mill to create the fragrance story of our dreams. We landed on a poetic brand story told in type and beautiful, ethereal images.


Creative Direction


Production Vendor
The Mill

Group Creative Director
Tereasa Surratt

Art Director
Kailyn Downen

Hannah Mosele